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In order to compete in the low-end knife market, Buck has begun handling a new line called Ultrablade. Priced between $9 and $15, these foreign imports will be distributed by Buck but will not bear the distinctive Buck logo.
"We felt we had to have something to compete in this market," Buck said. "We see too many competitors with a bucket full of $3 knives. But this isn't really the mentality we want associated with the Buck name."
为了竞争低端刀具市场,巴克着手建立一条名叫Ultrablade(极端刀刃)的产品线,标价从9到15美元不等。巴克从外国进口这些刀然后分销但是不打巴克的标。
“我们感到我们必须在这个市场里有东西参与竞争”,巴克说,“我们看到有很多竞争者,他们有大量的3美元一把的刀。但我们不想把这些低端产品跟巴克的名字联系起来。” |
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